Christian - Ergo (What have you been up to? seen anything interesting?…
Christian - Ergo
What have you been up to? seen anything interesting?
Already sold the company
Wefox is one of the sons of AWD a big broker / finance advisor guy and he is funding it
text vs app download
Phone as closing channel
Price calculator at start of process
Facebook used as a channel?
Paid search 12%
Didn't work for Ergo at all. Awful channel for them
Used for a bit of awareness but not for buying
Doesn't think it will work but worth trying
used a lot in germany and people find it annoying
No one cares about apps
41% stay on web, 59% on phone
Phone much better
people dont pick cheapest
Munich re no response?
Upsell within 48 hours
start with persona
Ergo VC want mainstream companies not niches
He sees startups as a shortcut
Ergo started with a niche of over 50's