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Christian - Ergo (Sales (text vs app download, Phone as closing channel,…
Christian - Ergo
Sales
text vs app download
Phone as closing channel
Price calculator at start of process
Facebook used as a channel?
What have you been up to? seen anything interesting?
cyber.
Klip
Already sold the company
Getsafe
Wefox
like brolly.
Wefox is one of the sons of AWD a big broker / finance advisor guy and he is funding it
Premium split
aggregators 67%
Paid search 12%
Homepage 10%
SEO 11%
Facebook channel
Didn't work for Ergo at all. Awful channel for them
Used for a bit of awareness but not for buying
Doesn't think it will work but worth trying
Facebook messenger
used a lot in germany and people find it annoying
engagement rate
Raising money
Insurtech vc
German specific
HIS database
Apps
No one cares about apps
Paid search
41% stay on web, 59% on phone
Phone much better
people dont pick cheapest
Upsell within 48 hours
Munich re no response?
start with persona
Ergo VC want mainstream companies not niches
He sees startups as a shortcut
Ergo started with a niche of over 50's