Please enable JavaScript.

Coggle requires JavaScript to display documents.

Twin Plus Journey (Day 1: Welcome Email : Introduction and Funding…

- - - - Customer makes choice - contact DB enriched and coupon code displayed
        
        Day 7: Customer has funded the account
        
        Move to Channels (Digital and Debit)
        
        Digital Channels
        
        Send a email detailing the benefits of digital channels and a reminder on PIN activation
        
        Customer does not activate any PIN
        
        1 more item...
        
        Customer activates one type of PIN
        
        1 more item...
        
        Debit Cards
        
        Cycle reminder to pick up debit card
        
        Debit card is recieved by customer
        
        1 more item...
        
        Day 7: Customer has not funded the account
        
        Send communication on 'How to fund the account"
        
        Day 14: Customer funds the account
        
        Move to Channels
        
        Day 14: Customer has not funded the account
        
        Send reminder of How to fund plus key propositions ( esp cash reward for transaction)
        
        Cycle key propositions - on Days 21, 28 till account is funded
        
        2 more items...
    - - Cycle 3 emails ( Day 8,15,22)
        
        If customer is inactive flag email as possibly inactive
        
        If customer responds move to Funding