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Culture - Hofstede (Hofstede (Purpose understanding of business situations…
Culture - Hofstede
Hofstede
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Studied IBM employees from 40 different offices located in different geographical regions over c.10 years - important as organisational culture is the same
Hofstede's cultural dimension theory describes the effects of a society's culture on the values of its members, and how these values relate to behaviour
Identified four dimensions - power distance, uncertainty avoidance, masculinity vs femininity and individualism vs collectivism
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Power Distance
Expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally
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Uncertainty Avoidance
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High Uncertainty
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Japan - don't want uncertainty, they want facts
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Definition
Culture is a central concept in anthropology and can be defined as the social behaviour and norms found in human societies
Globalisation - important to understand different cultures to improve international business and client relations
Multifaceted concept - different types: geographic culture (driven by history, politics etc) organisational culture (driven by geo culture, objectives, values, norms etc)
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Hofstede - we are all not the same - different cultures have different views of life and business. They are not right or wrong, just different.
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