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How can we generate leads? (Tools/Channels (Email/Cold Calling (Cold…
How can we generate leads?
Sub-questions / Problems
Probing Questions - What their needs are? (Listen)
Do they have certain systems/platforms that they already use?
Have they heard of the concept of people aggregator?
What are the questions we need to prepare
Asking the right Questions
Competitors
How do they do it?
Why are we different?
Tools/Channels
Email/Cold Calling
Cold Calling is the most effective
Prepare for the call
Survey
Existing Netwrok
News Letter/ White paper/Blog post
Free Trial
Set up Meeting with Local Business (B2B)
About the product
How can our product make a difference ?
List Features and the linked benefits to each feature
Questions related to the product
Why choose our product?
Website
Use Website +Google Analytics to track leads
Landing Page for customers to look at
Follow-Up with Customer
Target Market
SME's
Larger Business
Based On Cost. Which customer does it make sense for?
Sales Navigator
Landing Page Analytics