How can we generate leads?
Sub-questions / Problems
Probing Questions - What their needs are? (Listen)
What are the questions we need to prepare
Competitors
Tools/Channels
Email/Cold Calling
Survey
Existing Netwrok
About the product
How can our product make a difference ?
Questions related to the product
Why choose our product?
Asking the right Questions
How do they do it?
Why are we different?
Website
Use Website +Google Analytics to track leads
Landing Page for customers to look at
Cold Calling is the most effective
Prepare for the call
News Letter/ White paper/Blog post
Follow-Up with Customer
- Do they have certain systems/platforms that they already use?
- Have they heard of the concept of people aggregator?
List Features and the linked benefits to each feature
Free Trial
Set up Meeting with Local Business (B2B)
Target Market
SME's
Larger Business
Based On Cost. Which customer does it make sense for?
Sales Navigator
Landing Page Analytics