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STRUCTURAL CONSIDERATIONS (PROMM Q) (Marketing & Advertising (Fairfax…
STRUCTURAL CONSIDERATIONS
(PROMM Q)
Production & Efficiency
Fairfax media
News
Business
Sports
Life style
Production is the process of making something.
Efficiency (Money Control)
How to produce the highest quality of product at the lowest cost in the shortest time
Ways to achieve this:
Machines instead of human labour
Efficiency can be improved by:
Mass production
Standardisation
Outsourcing
CAD/CAM
Quality control
Multiskilling
Specialisation
Organisation
Fairfax media
7 different business group such as Australia community media, domain group and Life n Event
They connect with 70% of Australians, 90% of New Zealanders
Flat
Fewer levels of management – working under a few managers
Hierarchal
More levels of management
Benefits
Authority & Responsibility are clearly defined
Clearly defined promotion plan
Can employ specialist managers for the hierarchal environment
Employees are very loyal to their department
Departments can make decisions which benefit them rather than the business as a whole, especially if there is inter-departmental rivalry
Disadvantages
Bureaucratic and respond slowly to customer needs
Communication across various sections can be poor especially horizontal communication
Management (roles & levels)
Fairfax Media
Digital world
They work with technology, commercial Teams
Discuss which one needs to focus more
They try to focus on what the customer wants
Use of website helps to discuss and communicate with technology team
To make sure what will happen, they leace the feed back while testing
Digital management allows to break up into small group and it is important to think what the customer wants
Balance between listening to the custumers to manage their cost
Structure of Busines
Privately Owned
by a person
Publicly Owned
By the Governemt
Marketing & Advertising
Fairfax media
Real Estate
Listing
Service such as Cars and Jobs
Subscription video on demand Music
Moving Location
Presents new opportunities to appeal to a new audience
Disadvantages
Potential cuts in the business budget to invest for a new marketing technique
Marketing Techniques
Sales
New Management Sales
Opening Sales
Online Media (Word-of-Mouth)
Presents new discounts if spreading awareness about the company and their product
Social Media Websites/Podcasts/
Quality control
Product must be seen by consumer to live up to what manufacturers says it will do’
Products must perform to a certain standard
Does not necessarily mean the standard is high, if the product lives up to that standard constantly, then it will have a high quality control
EG, McDonald’s => Low Quality; High Quality Control