RESOURCES
• Media… But clients can afford it and cannot afford not investing in themselves - Gave up a latte, gave up eating out… It's all about priorities
• Don't call them out; empathize (let them know you understand)… Approach it as a way to help them with their priorities - From our conversation I know you are very interested in this; how much of a priority of this for you from 1-10 (say it back to them so they hear it)
- People don't realize that not taking action, they are saying that something is not important to them
• If high priority, how are they using their resources in a way that are not serve their top priorities - You're rating your goals as a top priority, let's work together to come up with a way to invest in those priorities; I'd like to help you find a solution that will allow you to invest in yourself