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Marketing (Digital (Instagram (Find the companies and follow, Find Tenants…

- - - - More regular photos and videos
  - - - image and video bank
      - Build short videos for instagram # # #
- - - - inquire how we can get access to tenants #
      - schedule a once a week coffee with them
      - Once a month freebies to the champions, a gift
      - Get to know them
        
        Social
        
        Contact details
    - - New companies and entrepreneurs- get to know them #
        
        Taco Tuesday event every 4-6 weeks
        
        Come to shared space with promotional stuff once a month
      - Monthly dedicated email by location
      - Promote usership
        
        location ads #
        
        retargeting
      - Email to request feedback- every 2 weeks/ surveys per location
        #
  - - - Event production
        
        Food
        
        promotional stuff
        
        Painting
        
        Car branding
        
        Printing
        
        Newsletter invite
        
        Demo day/ promotional day
        
        Demo day of the car before launch
        
        New event production
        
        Swag
        
        Handouts
        
        Get emails
        
        Video / Stills #
        
        Hire a photographer?
      - Build RSVP System #
        
        Send invitation text to property manager. Include a linktext
        
        2 weeks before #
        
        Follow up the invitation #1 is sent
        
        Send instructions of how to / if the car is on site
        
        1 week before #
        
        Follow up the invitation #2 is sent
        
        Send physical marketing material / flyer, door hanger (subject to change)
        
        3 weeks before
        
        Send newsletter invite
        
        Connect RSVP to Main user Database # # #
      - Build relationship with property champion #
        
        inquire how we can get access to tenants #
        
        "Take them to lunch"
        
        Once a month freebies to the champions, a gift
        
        Get to know them
        
        Social media identity
        
        Contact details
      - PAF
        
        Engage tenants before deal
        
        Leave some permanent SWAG to the property people
        
        push ads per location
        
        Get user demographics
    - - Food
      - Promotional stuff
      - Video / Stills #
      - Registering users #
    - - The "everyday" after / Usership
        
        New tenants- get to know them #
        
        We get the tenants list
        
        Email
        
        We dont have the list
        
        "Taco Tuesday" every "2 months"
        
        Show up to the property event #
        
        Weekly/Monthly email
        
        Promote Usership #
        
        location ads #
        
        retargeting
        
        Power User Program # #
        
        Build a relationship with power users so they become our ambassadors
        
        Video Testimonials #
        
        Google Reviews
        
        Every customer who gives a review gets a thank you email
        #
        
        SWAG
        
        Ask them to connect us with other properties through friends = Nominate
        #
        
        Email to request feedback- every 2 weeks/ surveys per location
        #
        
        Customer Care
        
        Monthly Email questionnaire about the service
        
        Email to 2-5 random users from property asking for a 5 minute phone call to ask a few questions. (relationship + we care)
        
        Sticker in the car with customer care email + number to SMS Envoy that they want us to call them
      - Property events after
        
        Get info about future events in the property #
        
        Build our participation
        
        who from the company is coming
        
        relevant swag
        
        One Saturday/Sunday every 7 days for 1 month
        
        Social Media
        
        Our social media
        
        Their social media
      - Morning after
        
        Thank you email for everyone who registered
        
        Facebook + Instagram Ad promoting usership #
        
        Be sure we have all the info on our databases
        
        Build content for event for social # # #
        
        Onsite Presence
        
        Envoy employee in the lobby for a week
  - - - Leave some SWAG behind
      - Leave a one pager
      - Suggest hotel to email their regulars with a question about shared mobility
    - - The regular travelers get an email saying that the hotels now have cars as an amenity. book in advance