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Marketing (7 P's (Process - how product/service is delivered, waiting…

- - - - Nature of demand (elasticity - necessities/luxury items)
      - Availability of substitutes (butter vs. margarine - diff product satisfy same need)
      - Normal trade practices (discounts, sales, bulk buys, etc)
      - Fixed product prices (by franchises, government, etc)
      - Consumer behaviour (too expensive - won't buy)
      - Distributer's attitude (if too expensive - won't be able to make much profit off of it)
      - Distribution & production costs (cost recovery to make profit)
      - Form of market (monopoly, oligopoly/monopolistic)