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GUINNESS ST PAT'S WEEKEND (T1. PUB FINDER (Paddy's Parade (Tashe…
GUINNESS ST PAT'S WEEKEND
T1. PUB FINDER
Paddy's Parade
C2W to be on a Guinness float
Get your Guinness t-shirt
Tashe Tribe
Half price pint
Preorder a pint
Guinness pub crawl
Penman (Google drop man) with 'mo
Drive through Guinnesstache social
Irish bands at parks
Pint for fathers
Kids: face painting
Mothers: recipes
Paint the Town / AU black
Buzzing pubs --> user generated content aggregated on Pub Finder
Find the Golden Guinnesstache
Pint (pied) piper
1 mth prior: Get Your Guinness here
Guinness street truck (pour beers) in suburbs
Concrete Playground
Guinness tour
Free walking tour
Which pubs have the best stache - rate it
1 Guinness beer (in the leadup) = 1 free beer on SP weekend
Suburban
Uber partnership
Guinness bus (tour)
Pub Finder
#
Pub changes colour to show Guinness is drunk
T2. PAY IT FORWARD
Pint it forward
#
Hot potato
Don't get caught with a pint
Whoever ends up wiht the pint on SP weekend wins a prize
Buy a pint before SPW to gift one to someone on SPD
Nominate someone to have a beer
Time limited vouchers ,gifts, prizes
Use it or lose it (within 12 hours)
Insure
T3. WHO GIVES A STACHE (CHARITY) - Always On
Keep it alive to accrue money for charity
Pot of Gold (gold coin) for charity
Local charities for more of the local pubs
social aspect
trackability
Charity partnershps
Beyond Blue - Beyond Black
Black Dog
DrinkWise
Talk about it over a pint
Movember
Take a photo + upload to #Guinnesstache --> $1 goes to charity
Authenticity
T4. WEARABLE TECH / MERCH
Guinness ambassador
Miss World
Wearable tech
Beacon technology
Offers
Discounts
Design your own hats
Guinness passport
#
#
Digital pub finder passport with checkin
T-Shirt
Patch for each venue
Use celebrities that that had famous staches
T5. GET YOUR STAHE ON
Photographers in venue capturing the bar staff
Toolkit to be shared with venues
include social assets
POS
Thematic
Trivia nights
Live bands
Gifts for SEs
Newspapers and billboards of bar staff
T6. GUINNESSTACHERY
Digital
Video
Social hubspot
Constant feed
end result of any campaign
Social
Snapchat filter
Guinnesstache emoji
T7. STACHE STORE
Collabs
Sport
Adidas
Vans
History
Culture
T8. STACHE FOR CASH (STASH)
Digitised
T9. FAMOUSTACHE
Old vs new
Competitions between mo's
Replicate famous moustaches
Naming & identifying famous moustaches from your Guinnestache
T10. GUINNESS BEERBERSHOP
pop ups
bars
Guinness while you wait
Visibility in these places
Shave for a Guinness
T11. STACHE PLAYLIST
#
Freddie Mercury
Play in venues
Shazam
T12. ONE BIG GUINNESSTACHE FAMILY
Your Mark / Badge