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Areas to Measure (Social (Traffic (Paid, Free), Number of messages posted,…
Areas to Measure
Social
Number of messages posted
Number of added followers
Social engagement (likes, shares)
Traffic
Paid
Free
Contacts
Impressions
Cost-per-click
Email
Number of messages sent
Deliverability
Open-rate
Click-through rate
Downloads
Traffic
Unsubscribes
Video
Contacts
Average length viewed
Views
Landing page conversion
Views by device
CTA click-through
Blogs
Contacts
Traffic by source
Number of post published
Views
SEO
Organic traffic
Number of ranked keywords
Number of 1st page keywords
Organic visibility
Gated Content/Landing Pages
Views
Downloads
Conversion rate
New contacts
Website
Visits
Sources
Email
Organic
Paid
Social
Direct
Referral
Page Traffic