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Tabkeer Research (User Groups? (Location, Age, Gender, Occupation,…
Tabkeer Research
User Groups?
Location
Age
Gender
Occupation
Ethinicity
Language
Type of Muslim - new / other stats
level of knowledge re: prayer issues
level of personal motivation
data analysis
scenarios
user types
insights
affinity diagrams
mapping
potential content and feature themes
Google trends
surveys
languages
incentive
social
web
wfi
islamqa
diverse sample
secondary research
productive muslim
read salaah advice material
existing products
existing data on salaah behavior
falahi research
Islamic blogs and communities on social media
general user needs & behaviors
types of content to avoid
types of content needed
types of features to be careful of
types of features most used
types of features which attract
Polls on social media
Where do you read salaah
How many do you read on time
How many salaah do you miss
Is there a masjid nearby
main things which causes missed/late salaah
Ethnographic observations
At the masjid
diary studies
vlogs / personal blogs
New Muslims
competitive analysis
habit forming apps
salaah specific guides
salaah focused apps
interviews
face to face
video
chat
Planning
review islamqa research plan
problems
research tools
what didn’t
what worked
resources needed
insights from islamqa team on salaah
common challenges re salaah
Project Vision
Idea Definition PIC