Process and Design Practical Information (Question list (Who is the site…
Process and Design
Who is the site for?
Target audience: individuals
Target audience: companies
Why people visit
What your visitor are
trying to achieve
What information your visitor need
Create Site Map
a simple sketch of key information that needs to go on each page of site
practice of trying to help your site appear results
when people look for the topics that your website covers
getting other sites to link to your website
7 key places
page title, URL, heading, text
link text, image alt text,
identify key words and phrases
list down the words that someone might type
into Google to find your site.
Group keywords into separate lists
for the different sections or categories on website
Use tools that helps enter keywords and they will suggest additional keywords.
are the methods you can use on your web pages to improve their rating in search engines