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Wrangler (2003
VF Jeanswear adds two new brands to the Wrangler family…
Wrangler
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1947
Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer.
Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity
1948
Jim Shoulders, World Champion Cowboy, signs on as an official endorsee of Wrangler
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1897 leaves Spring Hill Farm in Williamson County, Tennessee, seeking fortune in the emerging textile town of Greensboro, North Carolina
943
Blue Bell acquires Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones’ rarely used brand name – Wrangler.
1974
Wrangler jeans and shirts become the first, and still only, westernwear brand to be officially endorsed by the Pro Rodeo Cowboy Association
1981
Wrangler brand becomes the primary sponsor of professional driver Dale Earnhardt and the legendary blue-and-yellow "Wrangler Jean Machine."
1986
Blue Bell merges with VF Corporation of Pennsylvania, making VF one of the two largest jeans makers in the world
1992
Wrangler supplies clothing for the cast of "Pure Country" starring George Strait in Wrangler jeans as Dusty Chandler, a super star in the country music world.
1996
Wrangler becomes the #1 market share leader in the U.S.; one out of every four males in the U.S. is wearing a Wrangler jean
2004
Wrangler® Jeans Company becomes the official jean of Dale Earnhardt, Jr. and the No. 8 race team