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:explode:TECNOCLOTHES :explode: (BUSSINES MODEL CANVAS :checkered_flag:…
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TECNOCLOTHES
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Is a company which creates technological clothing which offers the most recent tendencies and excellent quality in their products.
ANALYSIS OF COMPETENCES
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•COMPETENCES LANSSCAPE
•CORE COMPETENCES
•UPS ANALYSIS
JUSTIFICATION
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Nowadays all the environment is involves with the technology and the most of the people are looking for everything related to technological gadgets.
ANALYSIS OF VIABILITY
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SWOT
TOWS
FIVE FORCES OF PORTER
BOWMAN`S STRATEGY CLOCK
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DIFFERENTATION
TARGETING
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•PRODUCT SPECIALIZATION.
BUSSINES MODEL CANVAS
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CUSTOMER SEGMENT
TYPE OF MARKET
•NICHE MARKET.
SEGMENTATION
•MEASURABLE
GEOGRAPHICAL:
•Country: Mexico
•Language: Doesn’t matter.
•States: Aguascalientes.
DEMOGRAPHIC:
•Age: 18-35
•Gender: Male-Female.
•Occupation: Athletes.
•Income: C+ 35,000.00-84,999.00
PHYSIOGRAPHIC
•Lifestyle: Sport and healthy life.
•Values: Discipline.
•Interest: Practice exercise and look good.
BEHAVIORAL
•Like the exercise and find the most recently tendencies. Almost the time want to look good
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VALUE PREPOSITION
offer the possibility to get a new garment with high level of technology,
CHANNELS
•PUBLIC ESTABLISMENT
•OFFICIAL WEBSITE:
•ONLINE SALES
CUSTOMER RELATIONSHIP
•PERSONAL
•ONLINE SALES
REVENUE STREAMS
•PRODUCT SALES
•ONLINE SALES
KEY ACTIVITIES
•DESIGN
•TECHNOLOGY
•EXCELLENT ADVERTISEMENT
KEY RESOURCES
•SALES PEOPLE
•FASHION CLOTHES
•TECHNOLOGICAL EQUIPMENT
KEY PARTNERS
•SUPPLIERS
COST STRUCTURE
•PROMOTIONS
•STORE MAINTENANCE
•SALARIES
•MANUFACTURING PROCESS
•ADVERTISING
MARKETING MIX EXTENDED
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7 P'S
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PRODUCT
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•Clothes with technological features, unique design and fashionable.
PRICE:
•Tennis: $8999.00
•Jacket: $1259.00
PLACE
•The store will be located in Boulevard José Ma de Chavez s-n Fracc Prados de Villa Asunción Aguascalientes.
PROMOTION
•Facebook:
•Instagram:
•Official Page:
PEOPLE
•Sellers in the physical store:
•Manager:
•Accountant:
•Advertising manager:
PHYSICAL ENVIROMENT
•Spacious place:
•Product by categories:
•Clean:
PROCESSES
Receive the raw material, check that all the material comes in good condition
7'C
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•CONVENIENCE CHOICES
•COST
•CUSTOMER
•COMPETENCES COURTESY
•COMFORT
CLEANLINESS
•COORDINATION
CONTINUITY
MARKETING STRATEGY
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•SITUATIONAL ANALYSIS
•CUSTOMER ANALYSIS
•COMPETITOR ANALYSIS
•PROMOTIONAL ANALYSIS