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Social Influence and Group Processes (Conformity (why? (informational…
Social Influence and Group Processes
Conformity
Solomon Asch line exp.
why?
informational social influence
normative social influence
Effect in the brain:
Reward area activated when we confirm
error/judgement area is activated when we dont'
Culture
Individualist/Westorns conform less
collectivistic(asia, south america conform more
Obedience
Stanley Milgram shock exp.
The Stanford/Zombardo's Prison Experiment
Why good people do bad things?
Removal of personal responsibility
when People are dehumanized
When norm support it
Group Influence
DEINDIVIDUATION
SOCIAL CONTAGION
GROUP PERFORMANCE
Social Facilitation
Social loafing
GROUP DECISION MAKING
risky shift
group polarization
Groupthink
Majority and Minority Influence
Normative influence (Majority)
Informative influence (Minority to win)
Social Identity
In-group
out-group
Ethinocenterism
Prejudice
Implicit
Explicit
Discrimination