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Facebook adverts for any budget (Getting started (1. Chose your objective …

- - - - Specific objectives
        :pencil2: lead adverts
        :pencil2: dynamic adverts
        :pencil2: link adverts
        
        Lead adverts
        :pencil2: made for mobile
        :pencil2: tap your advert and a form pops up
        :pencil2: pre-populated forms
        :pencil2: customised forms
        :pencil2: crm integration support
        
        Dynamic adverts
        :pencil2: without manual work
        :pencil2: upload product catalogue
        :pencil2: set campaign once
        :pencil2: find the right people for each product
        :pencil2: remind shoppers who viewed but haven't bought
        
        Link adverts
        :pencil2: point people to your website
        :pencil2: call to action button
      - Canvas adverts
        :pencil2: for mobile
        :pencil2: full-screen experiences
        :pencil2: instant-loading
  - - - Lookalike audiences
        :pencil2: similar to your customers or contacts
        :pencil2: uses the insights gained from the facebook
      - Core audiences
        :pencil2: people you want to reach
        
        Location
        :pencil2: create a radious
        
        Interests
        :pencil2: hobbies
        :pencil2: favourite entertainment
        
        Behaviours
        :pencil2: purchasing behaviours
        :pencil2: device usage
        
        Demographics
        :pencil2: age
        :pencil2: gender
        :pencil2: relationship status
        :pencil2: education
        :pencil2: workplace
        :pencil2: job titles
      - Custom audiences
        :pencil2: get in touch with the people you already know
        :pencil2: loyal and potential customers
        :pencil2: website visitors
        :pencil2: mobile users