Brandenburg Strategy Project (Which of our product/market combos have the…
Brandenburg Strategy Project
Which of our product/market combos have the best profit margins?
Is it sustainable/defendable? :check:
Industry Attractiveness :check:
Monument's competitive position :check:
Monument's branding, positioning and awareness :star:
How much more can we sell?
How much more can we make?
What do we stop making to make room?
Which products/customers to eliminate? :check:
Est. lost margin :check:
What cost structure is needed to deliver this
Org Structure, roles, what else? :star:
Calculate Margin Improvement
Raw Material Cost assumptions
Freight cost assumptions
What asset planning moves? :check:
Old --> new market share?
New channels, specs, skus needed?