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Brandenburg Strategy Project (Which of our product/market combos have the…
Brandenburg Strategy Project
Which of our product/market combos have the best profit margins?
Why?
Is it sustainable/defendable? :check:
Industry Attractiveness :check:
Monument's competitive position :check:
Monument's branding, positioning and awareness :star:
How much more can we sell?
How? :star:
Competitor response?
New channels, specs, skus needed?
Old --> new market share?
Market growth?
How much more can we make?
What do we stop making to make room?
How?
Which products/customers to eliminate? :check:
Est. lost margin :check:
What cost structure is needed to deliver this
?
Org Structure, roles, what else? :star:
Calculate Margin Improvement
Financial Model
Raw Material Cost assumptions
Freight cost assumptions
How?
What asset planning moves? :check:
Capital/expense? :star: