Please enable JavaScript.

Coggle requires JavaScript to display documents.

Light Slippers (BUSINESS MODEL CANVAS (Costumer Segment (Type of Market,…

- - - - Mass market because doesn’t has specific segmentation for the company and all people can be customer of this company, the only thing that is segmented is by socioeconomic level but there isn’t necessary because the general public can buy it.
    - - Demographic Psychographic
        Age: 12- 88 years.
        Gender: Male/Female/Otro.
        Socio Economic level: C,C+,A/B.
        Marital Status: Not Required. Activities: Care the electric energy and they like save money.
        Personality Value: Responsible, Extroverted, and Simple.
        Attitude: Good people, Careful, and ordered.
        .
- - - - Workers
    - - Worker's strike
    - - Comapny & Local
    - - Exhibidor, Cupboards
    - - Social Media
    - - $250
    - - Light Slippers
  - - - Advertising & Publicity
    - - Some Discount for employees
    - - C.C Altaria
    - - Machinery & Raw Material
    - - $172
    - - Check all workers
    - - People who save energy and like innovate product
- - - - Like we know the next pest has a lot of factor which can affect us or of which we can take advantages. The political factor always is the more important for the licenses that we need to has already in the beginning of activities. Economics are also important because this way you can manage your money and fine any discount of agreement with the suppliers and this is good for save money.
    - - There are different types of segmentation but in the light slipper can use a selective segmentation because the company has a good segmentation according to the socio economic level this way the company can know who their potential customers are.
    - - The light slippers has just 2 competitors and they don’t be a damage for the company because each one has their own value preposition and the light slipper already put together this value in each one this way the competitors don’t be risk for the company.
    - - The marketing mix of 4 Ps is the simple way to see the company and what the company make, where the company sales their products, the prices of this products and which promotion they drive for they customers.