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Low Usage (Send emailer to build comfort levels with credit cards…
Low Usage
Send emailer to build comfort levels with credit cards
Customer interacts with email
Landing page with DMP id and content.
Send email to enquire about specific issues that can be sorted
Landing page where a call back can be booked
Forward as Lead to LMS
Move to green path p
send further information on debt management
Move to green path
Customer ignores email
Send second content batch
Customer ignores
Score as negative
Customer care call back.to enquire on issues
Customer interacts
Go to blue path
Send emailer with incentives - each incentive leads to a separate page
Customer interacts with email
Landing page specific to incentive with DMP id
Score customer on incentive vertical
Track customer interest behaviour
Send incentives of other verticals mapped on interest behaviours
Customer ignores email
Go to orange path