Examples of ineffective apologies
I'm sorry. I said I'm sorry.
Sounds angry and resentful, pushing the blame away
"Are you too deaf to hear me the first time?"
All form no substance
Not meaning the words
This simply wasn't my fault.
Avoiding the responsibility
It does not help anything
I'm so sorry! I feel so bad. I'm so sorry. Is there anything I can do? I feel so bad about
Seems like demanding for forgiveness
indirectly pressures the other person to tell you its okay
The Excessive Apology
I'm sorry that this happened
Sounds like trying to distance himself from the event
How to make apologies more effective
Don't use the word 'but'
Stop blaming the other party