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Night Light (Materials (Wires, Circuit, LIght, Plastic, Glass, Cement,…
Night Light
Materials
Wires
Circuit
LIght
Plastic
Glass
Cement
Metal
Paints
Acrylic
Wood
Aesthetics
Design (according to age)
Superheroes
Dance
Music
Wriing
Reading
Sports
Patterns/designs
Location
Kitchen
Bedroom
Bathroom
Outside the house
Desk
Door
Cupboard
Target Audience
Babies
Shouldn't be easily breakabe
Kids
Should be aesthetically appealing
Teenagers
Are picky about what they would use
Young Adults
May not buy a nightlight (need convincing)
Adults
Needs to be better quality than the ones above
Senior Citezens
It should be age appropriate
Safety
Environment
Breakable
Flammable
Dangerous
Risky
Cost Price
Rs. 500
Rs. 1,000
Rs. 1,500
Rs. 2,000
Existing Products
Check Market
Look at different night lights
ACCESS FM
Analyse
Type of Light
Bulb
Pros
Cheap
Cons
High temperatures
LED
Pros
Energy effecient
Long Lasting
Cons
Cost
Tubelight
Pros
Bright
Cons
Too much electricity usage
Candle
Pros:
Energy effecient
Cons
Can be risky for children
Need an adult to keep replacing
May not be bright enough
Size
Small
Medium
Large
Function
To provide light to a certain area
To help you
To not be extremely bright (but sufficient)
Safety
Breaks
Glass
Bulbs
Temperatures
Burn
Wood
Freeze
Environment
Not good