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Trends, Issues & Challenges facing the H&T Industry (Tourism…

- - - - The development, design & nature of destinations
      - Sustainability of tourism
      - Quality issues
    - - Safety & Global Security
      - Global Environmental Issues
      - Political Changes
      - Technology
        
        The Internet as a travel tool
        
        increasing use of e-commerce opened up more distribution channels for tourism products
        
        data mining aids tourism suppliers in targeting micro segments and customising marketing mixes
        
        social media used extensively as marketing and sales tool
        
        Technology VS Human Touch
        
        tourism business adopting technology
        
        more travellers prefer speed & efficiency rather than personal interaction with service providers
        
        Information & Communication Technology
        
        computer networking
        
        video image transmission
        
        ubiquity of mobile phone ownership
        
        Future changes in air travel
        
        moving towards larger aircrafts (A380)
        
        more space, better comfort
        
        more fuel-efficient "greener"
        
        lower operating costs
      - Demographic Changes
        
        Mature Travellers ("senior market"/ "silver-haired market")
        
        more than 55 years old
        
        important in tourism segment for their affluence and ability to travel at anytime
        
        vacations include healthy food, exercise, intellectual stimulation and the great outdoors
        
        look forward to experiencing new places
        
        travels with their children and grandchildren
        
        Eg. of company catering to this segment : SAGA
        
        Milennial Travellers
        
        born between 1981-1995
        
        60% from Asia
        
        more tech-savvy & look forward to a more authentic experience
        
        autonomy > experience
        
        prefer free & independent travel
        
        willing to research
        
        enhances travel experience through social media
        
        brand loyal
- - - - Extreme Travel