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Analytics (Things you can measure on your own website (Number of visits,…
Analytics
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Conversion funnels
Conversion funnels help marketers see the sales process or the specific route a user takes to arrive at a sale
Usually starts wider at the start of the process and narrows as more people drop out throughout the process
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Using Goal Tracking
Goal tracking is where you have the ability to track when a goal has been completed, for example an action has been taken
Types of goal tracking
Destination - thankyou/completion page (when someone has signed up for a newsletter, created an account or completed a purchase)
Duration - how long someone has spent on a page, example - wanting so see if someone spent more than 3 mins reading an article)
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