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User engagement (Monitor who has downloaded the app but hasn't been…
User engagement
Monitor who has downloaded the app but hasn't been active on it
Send email showing how to get started "it's super easy!"
Send "we're looking forward to you continuing using the app!"email to those that started
Send "please tell us why you haven't used the app" survey email
Send survey email reminder
Monitor who has downloaded the app and has been using it actively
Send "you're doing great - keep going!" email
Send app updates email i.e. what's happening on the app
Send competition style email e.g. "well done Jane, you are leading with 30 points!" (and more updates on what's happening on the app)
Send app updates email
Send competition style email
Send "thanks for using the app - please complete our survey" email
Survey reminder link
Send personal "can we have 5 minutes on the phone" email for qualitative recruitment
Send personal "can we have 5 minutes on the phone" email for qualitative recruitment
Monitor who hasn't downloaded the app
Send "we're looking forward to you downloading the app and getting your feedback" email (also give teasers i.e. what's happening on the app)
Send "please tell us why you haven't downloaded the app" survey email
Send survey reminder email if previously incomplete
Send "thank you for your feedback" email to those that have answered
Send "thank you for your feedback" email to those that have answered
Send "thank you for downloading the app" to those that downloaded