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Google AdWords (AdWords Terminologies (Click Through Rate (CTR) = Clicks /…
Google AdWords
AdWords Terminologies
Click Through Rate (CTR) = Clicks / Impressions
Bids
Daily Budget = Monthly Budget / 30.4
CPC
CPM
Clicks
Actual CPC = [AdRank to beat / Quality score] + $0.01
Impressions
Avg CPC
AdRank = Quality Score * Bid
Quality score
Campaign Types
Search Network only
Display network only
Universal app Campaign
Shopping
Video
Search Network with Display Select
Introduction
Paid v/s Traditional Advertising
Why Google AdWords?
Google Network
Search Network
Display Network
AdWords Account Structure
Account
Adgroup
Ads
Keywords
Campaign
Ads
Ad Formats
Text
Responsive ad
Image
App Promotion
Shopping
Call only
Dynamic search
Ad Types
Ad Customisers
Ad Extensions
Call
Location
Sitelink
App
Callout
Structures Snippet
Measuring and Optimizing Performance
Evaluate metrics relavant to your goals
Measuring website traffic
Clicks and clickthrough rate (CTR)
Keywords
Search Terms
Measuring Conversions
Conversions
Conversion rate
Cost-per-conversion
Measuring return on investment