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PPC (Cyber Monday Campaign (Compare online buying vs real life (On mobile)…
PPC
Cyber Monday Campaign
Use own data - do the costs increase on this day
How many people are buying
Black Friday
Christmas
Sales
Compare online buying vs real life
On mobile
Which celebs have the fakest followings
Total number v % of following
Bots and fake news - Russia
Followercheck.com
Politics
Love Island
Bloggers
Eye tracking with adverts per day
Colours/fonts/location
Distractions/busy
Compare different avenues
How many ads do you remember? Challenge
How many times do we have to see it to remember it
Ads that conflict with each other
When targeting goes wrong
Multiple things you can do with a water balloon
Frustrations
Certain age - Clear Blue
How much the web knows about you
Scary
The future
Detecting fakeness online
Not real people
Create a fake account
Which gains followers faster
Chat bot vs human
Losing followers because of fakeness - do ads put people off
Biggest brand fall outs
Unethical competitors
SNEAKY
Pringle v dairy queen
Addidas v Puma
Lidl v Aldi
Pay per...
Cafe
charity
Psycology
Colour
http://www.londonlovesbusiness.com/business-news/business/how-colours-persuade-you-to-trust-a-brand/13963.article
What makes a good ad
Wasting money
Don't understand it
Calculate
Generates and overview/report to send to your boss
How many adds you see in a day
Most effective
Most memorable ads of all time
What do they have in common
Bidding wars - case studies
Bidding on own brand name
Trust
Most trusted/reputable brands
REAL OR fAKE
Do we fall for it
Pos/Neg sentiment on social
Biggest brand lies ever!
Statista
Split by industry/product type
Which phrases work
consistent/trendy/new/tried&tested
Psychology behind it
Experiment/online
Eye technology
What do they play on and what has the biggest impact?
Sex sells? Does it?
Industries
Least trusted/least trusted phrases
Compare by demographics, location etc
Around the world
Budgeting
Bots
Actual clicking
How brands get around the rules
Industry report on PPC
How much is your click worth?
Biggest online fines - data breaches/disclaimers/ASA