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Orienteering Club Development (New Ideas? (What do existing members want?,…
Orienteering Club Development
Performance
Interests of members?
Participation
Barriers?
Non-Active Members
Semi-Active
Local Event Only
Information?
Skills / Confidence?
Motivations
Social
Fitness
Hobby
'Winning'
Intrinsic
#
#
Extrinsic
Podiums
Local
National
International
Team / Squad Membership
Participants vs podiums?
Club Training
Indoor Winter
Best location?
Club centre of gravity c.Craiglockhart
Cost effective location
Closer to City Centre
Format?
Circuits
Professionally Designed Session run by Vols?
Determine need / ambition of club members?
Games?
Social / Tea afterwards
Weekends Away
Outdoor
Technical
Physical only?
Run and / or other physical
Rotating Venue? (eg. Per EOT)
-[x] Membership
Adding new members
Do we need more?
Do we want a different mix, or
more of any particular demographic group?
I.d. Group, understand, then target
What Demographic Mix do we want? (Why?)
Team GB members?
Second club to EUOC members?
Minorities.?
Profile of members
Kids
Youth
Young Adult
Competitive Adult
Parents with Kids
Older members
Non-competitive adults
Social / Come and Try It
How active they are
Events
Participating
Volunteering
Socially
Importance in attracting / keeping members?
OK? Any NEED for change?
Member Skills Base
BOF list for Controllers and Coaches
Who is first aid qualified? (Make a list?)
ID missing / Weak skills to develop
ID other useful skills.
Web? Marketing?
Photography?
Map Updating?
New Ideas?
What do existing members want?
Their opinions on what we do well / badly
What do potential members
(that go elsewhere) want that we don't offer
More Cake - We always need more cake!
What do other Sports Do?
Ideas form other Sports?
How to get more people try 'O'?
Orienteering 'Coffee Card' (Free run after 5?)
Pre-paid Multiple Entry Card?
Cashless Event Entry?
'Super' membership - No limit on runs / year
Resource Management
Too few volunteers?
How to make volunteering
more appealing?
Establish Benefits?
How to make jobs easier
Simply Recruitment Process
High Workload on existing volunteers
What's the Job?
Measure Commitment
Job Description
Define responsibilities
List the tasks
How does workload vary
from one role to another
What efficiencies can we make
Events related roles
Club committee roles
Non-Committee / Non-event roles
e.g. Social secretary / Map Keeper etc
Potential Efficiencies?
ROI Analysis of activities
Communications
Social Media
#
Replace other comms?
Platforms
Twitter
Instagram
Others?
Facebook
Reinforce other Comms
'Going Live' (at events)
Website
Define PURPOSE of each
Traditional news?
Emails
Internal
Committee
Member news
External
SOA / BOF
Public Bodies
Landowners
Mappers
Members of Public
Newsletter
#
Can any content be used for
public facing communications?
Any metrics on reader habits?
Quality vs Value
Measure Effectiveness
What have / can we learn from other clubs?
Club Governance
'ClubMark' ' standard
SWOT analysis needed?
Representation
BOF
SOA
ESOA
Committee
Legacy Planning
Events
Types
Resourcing + Scheduling
Processes for Officials
Frequency / Volume
Locations
How do they help meet objectives
Area Maps
Managing existing Maps
Mapping Volunteers?
Field Survey
OCAD updates
Free Mapping software (non iOS)
Adopt a Map?
GPS device for members to borrow?
I can possibly donate my old Garmin
Finding New Areas
Advertising / Awareness
Results
Improve publication?
e.g. Via Email? / Twitter
Drive Traffic to Website
the 'Why'
Re-Use Stories (+links in Pdf)