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EA Relationship (Trust (Doing good (Proactive Advice), Preventing Bad,…
EA Relationship
Trust
Doing good
Proactive Advice
Preventing Bad
Predictability
Reliability
Credibility
Honesty
Direct-ness
Communication
Personal
Mis-Communication
Channels
Online
Offline
Phone
Face to Face
Gap
Reasons
Frequency
Customized / Personalized / Personal
Financials
Best Price
Best Value
Bonding
Face to Face
History
Past Communication
Assumptions
What do SMEs want