The major areas of design relevant to this book are
1.) Industrial design (Form & Material) - The professional service of creating and developing concepts and specifications that optimize the function, value, and appearance of products and systems for the mutual benefit of both user and manufacturer (from the Industrial Design Society of America’s website).
2.) Interaction design (Understandability & Usability)- The focus is upon how people interact with technology. The goal is to enhance people’s understanding of what can be done, what is happening, and what has just occurred. Interaction design draws upon principles of psychology, design, art, and emotion to ensure a positive, enjoyable experience.
3.) Experience design (Emotional Impact) - The practice of designing products, processes, services, events, and environments with a focus placed on the quality and enjoyment of the total experience.