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SEGMENT (Reach with key proposition (user clicks to landing page (Lead…

- - - - lead nurtured
        
        Customer Acquired
        
        SEND WELCOME EMAIL WITH KEY ACCOUNT FEATURES AND ONBOARDING FOR DIGITAL CHANNELS
        
        AFTER 10 DAYS SEND QUERY FOR FEEDBACK AND SUPPORT
        
        SEND EDUCATIONAL INFO BASED ON FEEDBACK
        
        AFTER 30 DAYS SECOND QUERY FOR FEEDBACK AND SUPPORT
        
        1 more item...
        
        Lead dropped off
        
        RETARGET WITH RELEVANT SUBSET MESSAGING
        
        see green path
      - Lead not captured
        
        RETARGET WITH MOST RELEVANT SUBSET MESSAGING
        
        CLICKS TO LANDING PAGE
        
        see blue path
        
        DROP OFF
        
        Retarget with secondary subset proposition