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CORPORATE SOCIAL RESPONSIBILITY (CORPORATE SOCIAL RESPONSIBILITY…

- - - - marketing strategy, competitive advantage, increase in sales & profit (+ customer loyalty), increase in production (attract expert employees), improve employees health with focused CSR program, gives tax advantage & attracts investors
    - - job opportunities, educational bursaries, welfare of workers (provide rehab centers), medical facilities, upliftment of standard of living of employee
  - - - community might not support enterprise, difficulty in adherence to legislation governing CSR, small & medium businesses struggle with CSR, difficult to determine exact needs of community, managers not trained to handle social progress, CSR distract business from core business function, increased financial risk, shareholders suffer
    - - businesses not always equipt to address social problem, makes them dependent on CSR program, can cause discrimination, business can't meet long term community needs, less money for community projects during hard times