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uploaded image (GLOBALISATION (DEFINITION: Worldwide movement toward…

- - - - EXAMPLE: Since at least last summer, Nike officials have searched for space to expand the company's footprint and accommodate a workforce that has spilled from the company's 213-acre campus into surrounding offices -- some leased and some owned. The search, called "Project Impact," has taken the company's real estate team to two locations closer in to Portland as well as land in Texas and Washington. The team has also focused on vacant land on the existing campus and nearby Nike-owned property.
        
        EXAMPLE:Nike filed plans with the county to build a 140,500-square-foot expansion to the existing 217,000-square-foot facility near the intersection of Southwest Terman Road and Southwest Hocken Avenue. The facility is operated by Nike IHM (in-house manufacturing), a subsidiary.
        After topping $30 billion in annual sales in its last fiscal year with plans to reach $50 billion by 2020, Nike has embarked on an ambitious building campaign. At the company's main campus, just west across Southwest Murray Boulevard from the airbag factory, crews from Hoffman Construction are building three new office buildings totaling 1.3 million square feet as well as three parking garages. The total cost will top $350 million.
        Nike IHM is based in St. Charles, Mo., where it operates another air bag factory. It has its roots in the long partnership between Nike and Tetra Plastics of Missouri, which began working together in 1981. Nike bought Tetra in 1991, eventually renaming it Nike IHM.
- - - - EXPLANATION:Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes.
        This marketing strategy of Nike is particularly successful as of its capability to reach many athletes. Once the sports team manager lay down a particular kind of track shoes manufactured by Nike, the learner have no choice other than to purchase them as well as sports team can purchase the track shoes in a large number and deliver them to the members of the team.
        
        EXAMPLE:One of the marketing strategies of Nike is the styling of product objective or purpose. Company does this through associating triumph with the apparel. For instance, when a superstar athlete sponsors a particular brand of sports shoes, the shoes will be related with victory. It has psychological effect to the viewers and this is reinforced with promotional which affirm this point.
        At last, Nike targets the users who are possible to build up product intimacy, consumers who are after the quality and utility of the items than the cost. Through this, the costing is not pretentious too much in propose to accommodate a lot of consumers.
- - - - EXAMPLE:Nike’s workers are given a set of instructions, rules and expectations on how to do their jobs, with consideration for their relations with customers and other employees. This approach ensures that the company maintains its corporate culture, which partly contributes to the success of the business. As one of the giants in the global athletic shoe, apparel and equipment market, Nike Inc. continues its policies and strategies to promote an organizational culture that reinforces business resilience and competence
- - - - EXPLANATION:Nike is looking at innovative manufacturing techniques to increase scale in a sustainable way. The company plans to work with “fewer, better contract factories’ in an effort to overhaul its manufacturing operations. Innovations such as 3D printing of its products will support these efforts. While Nike has been investing in 3D printing for a few years now, its participation in testing the new HP mass scale 3D printer indicates that the company plans to use this technology for mass scale production soon. Nike also plans to use the 3D printing technology for customized shoes which consumers can get made at its outlets.