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ROYAL DUTCH SHELL (INNOVATION (The Multinational company in an expert in…
ROYAL DUTCH SHELL
CHANGE
By definition,its to try something new
They have successfully added a new focus on the business of fuel from petroleum and is currently opening their petrol chains to offer fast electric charging for cars.
This in effect shall persuade automobiles companies for the manufacturing of electric cars,hence opening a new market.
Strategy
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The progress of Shell heavily depends on the decisions and strategies that the leaders make. This is as the company faces large obstacles and challenges as a multinational company as well as competitors that compete in the same market.
And so the Royal Dutch Shell has a string of strategies that cope with the challenges of the company such as:
Our Oil Products businesses’ distinctive product offering is underpinned by a strong manufacturing base and offers growth potential in selective markets.
In our conventional oil and gas business, we only make investments in selective growth positions and apply our distinctive technology and operating performance to extend the productive lives of our assets and to enhance their profitability.
GLOBALIZATION
Globalization is to proceed a business or organization to the international arena henceforth expanding opportunity.
The Royal Dutch Shell company is an already known business in the international arena, but to improve and expand their business they have started 8 new projects across the globe.
The projects are expected to generate an extra 250 thousand more barrels of oil and 3.9 million tons of LNG yearly for liquefaction capacity from countries of Malaysia, Brazil, USA, and Australia
CULTURE
As a multinational company, the employees are top-notch and are from a variety of backgrounds and nationality.
The culture and varied beliefs are overcome as the company enforces an environment that rewards hard workers not those from the companies origin country.
This with the intelligent system of work set in the rules of Shell ensure the company remains as a friendly company towards both customer and workers alike
INNOVATION
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To innovate is to produce new idea, methods, etc.
In this perspective, Shell have been involved in large aspect thanks to its friendly policy of innovation regarding energy that encourages the society to also get involved in the business of energy
Example are,opening of technology hub in Bangalore as the new silicon valley of Asia, CT scanners to be used in oil rigs rather than the medicine field.
ETHICS
The essence of moral principles must be implemented so that decisions made are for the best of the overall company and not individuals
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