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TRACTION CHANNELS (Viral Marketing e.g. every user you acquire brings in…
TRACTION CHANNELS
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Public Relations
Magazines, media, Oprah etc.
Start small - small blogs/small magazines. Large media sources will look at smaller sources to find news
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Social & display ads
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on social media sites, if you have an add - create compelling content about your ad - people are on social media for entertainment and interaction not to see ads
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Business development
Through IG? FB? Community/partnerships with wedding designers, event planners, makeup artists
Partner up with Nat von bertouch - offer free photography for site in return for promotion on website!! - DISTRIBUTION DEAL
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When setting up a partnership and offering services in return for something - get partner to sign an MOU/Terms and conditions sheet
Refer to SALES chapter in TRACTION on how to pitch for partnerships - how can you help solve their problem? Imagery/branding/professionalism
Offline Ads
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TV, Radio, billboards, magazines, newspapers
Utilise remnant advertising e.g. When publications are about to print and need to sell off adspace you can get it for cheap
Start with local media - local magazines and local papers e.g. Adelaide REVIEW, adelaide Hills mag, Adelaide Brides Magazine etc - add a link to ad, so can track traffic after ad has been posted
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Search Engine Marketing
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Google adwords - so ad for Capture the Present appears when someone googles 'adelaide wedding photogrpaher'
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Engineering as marketing e.g. microsites, widgets
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existing Platforms e.g. FB, twitter, appstore that has huge numbers of users