Please enable JavaScript.

Coggle requires JavaScript to display documents.

Prospect Content (August (September (October (November (December (January,…

- - - - Campaign
        
        "Kids ski free" get kids lift tickets OR #100 VGC customer requirements drop down season blocks 9/15- 10/15
        
        Extend Fall into Breck Offer 9/1-9/30
        
        Emails
        9/6-Fall 1 off
        9/20 - BOB newsletter
        
        Landing Pages
        GTL-
        fall in love / winter special
        GL7 - kids ski free / fall in love
        BDL - Fall in love/ Winter special ,Wine classic
        GC8 - fall in love
        
        FB Retargeting
        9/1-9/6 (Fall special)
        9/20-9/27 (Winter Special)
        
        Videos
        Fall 30 sec video? :red_cross:
        Winter 30 sec winter? :red_cross:
        
        PPC (Google ads)
        
        Blogs
        Whats new for the ski season?
        New gear?
        Fall love blog
        Wine classic/ flim fest
        String and Cider Festival
        Top Grammars
        What to pack for Breck
    - - Goal:
        
        Keep crushing winter (big time)
        
        last minute october/fall? 10/25 :red_flag:
        
        Campaign:
        
        Early bird Winter
        
        First snow,(7) usually get first snow in October
        
        Videos:
        First snow
        
        Landing pages
        GTL- Early bird winter 10/1-10/31
        GL7 -Early Bird 10/1-10/31
        GC8 -Early Bird 10/1-10/31
        BDL - Early bird 10/1- 10/31
        First snow
        10/3-10/5
        
        Emails
        10/2 - First snow
        10/4- First snow 24 hr reminder
        10/18- Newsletter(Early Bird)
        10/25- Early Bird special
        
        FB Retargeting
        10/3/10/5(First snow)
        10/11-10/18 (Early Bird)
        
        Blogs
        halloween (Dia De la Muertes)
        first snow vlog
        BGV Fall Fest (repurpose)
        Still on the Hill (repurpose)
        Why early season skiing rocks?
        Ski area updates
        Fall Happy hours in breck
        Top grammers
      - November
        
        Goal:
        
        Fill rest of ski season
        
        Fill in November
        
        Get winter bookings for Cyber Tuesday
        
        Campaigns
        
        Cornucopia of savings(5) 11/1-12/3
        2.Cyber Tuesday (6) 11/28-11/30
        
        Flash Snow Sale!
        
        VIdeos:
        GTL Cornucopia
        
        FB Retargeting
        11/1-11/8 Cornucopia
        11/8-11/15 Thanksgiving
        11/28-11/30 Cyber Tuesday
        
        Blogs
        Prep for Cyber Tuesday
        Thanksgiving in Breck
        repurpose kitchen appliance blog
        Breck opening day blog
        Wake up Breck
        Top grammers
        Opening day blog
        Waxing board vlog
        Race of the Santas
        
        Landing Pages
        GTL - Cornicopia / Cyber Tuesday
        GL7 - Cornucopia
        GC8 -Cornucopia
        BDL - Cornucopia / Thanskgiving / Cyber Tuesday
        
        Emails
        11/8 Newsletter with Cornicopia/thanksgiving
        11/15- cornucopia 1 off
        11/25
        Cyber Tuesday (warm up) Special
        11/28 Cyber Tuesday
        11/29 24 hour reminder
        
        December
        
        January
        
        Goal:
        1.Fill in rest of winter
        
        Fill in January
        
        Campaigns
        1."Wish you were here in Breck! Been thinking skiing since last spring?" 1/5-1/31
        2.National Plan for Vacation 1/27-1/30
        
        Videos
        NPVD
        
        FB retargeting
        1/10 - 1/17 WUWH( BOB and General)
        1/27-1/31 - NVPD (BOB)
        
        Landing Pages
        GTL - WUWH / NVPD
        GL7 - WUWH
        GC8 -WUWH
        BDL - WUWH/
        NPFV
        
        Emails
        1/10 - WUWH 1-off
        1/17- Newsletter
        1/30 - NPVD
        2/1 - 24 hour reminder
        
        Blogs
        Snow Sculpture 2018
        The newest apres of the year!
        Food to keep you warm?
        Dog sledding?
        
        PPC
        1/10-1/17
        WUWH
        
        February
        
        Goals:
        1.) fill in rest of winter (Mar-April)
        2.) Fill in Feb
        
        Campaigns:
        1.)"share the love" we will donate stuff possibly...?
        "you share, we'll reward you
        
        6 more items...
        
        March
        
        Goal:
        1.) Fill the rest of April
        2.) possible fill in for May
        
        1 more item...
        
        April
        
        2 more items...
        
        Goal:
        
        Fill Rest of Ski season
        
        Fill December
        
        Campaigns
        
        Give yourself a gift 12/4-1/5 "Live inside a winter wonderland"
        
        Emails
        12/6-
        12/13 - Give yourself a gift
        12/20-
        12/27-
        
        Landing Pages
        GTL - GYAG
        GL7 - GYAG
        GC8 -GYAG
        BDL - GYAG
        
        Blogs
        Holiday dining
        Breckenridge gifts (re purpose?)
        December Bloggers
        Winter warm happy hours
        New years line up?
        Re purpose no skis necessary
        Wine tasting?
        
        FB Retargeting
        12/5-12/12 General hompage gtl , GYAG
        12/13-12/20 - BOB retarget GYAG
        
        Videos
        Give yourself a gift of winter wonderland?
        
        PPC
        12/8-12/31Youtube- GT7
  - - - Emails
        8/2- BOB events 1-off
        8/9 - BOB newsletter w/ GO Epic special
        8/16 - Winter 1 off
        8/23- Fall 1 off
        8/30 - WIne classic 1 off
      - Landing Pages
        GTL- Winter & Fall Special 8/11-8/31
        GL7 - Winter & Fall Special 8/11-8/31
        BDL - Winter & Fall Special 8/11-8/31
        Wine classic 8/23-9/13? :red_flag:
        GC8 - Fall Special 8/11-8/31
      - FB Re-targeting
        8/2-8/9 (bucket list)
        8/16-(Winter)
      - Blogs
        Fall Hikes
        Fall in love Blog
        Early ski season?
        Pick the right pass?
        Top Grammars
      - Videos: