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Marketing and Advertising (Online Advertising Methods (MAJOR CATEGORIES …
Marketing and Advertising
Major Influential of Factors
Personal Characteristics
Product/Service Factors
Merchant and Intermediary Factors
EC Systems
Motivational Factors
Hygiene Factors
Environmental Factors
Cultural/Community Variables
Other Environmental Variables
Mobile
mobile marketing
Conducting marketing with mobile device
mobile advertising
Mobile Interactive Advertising
Types of Mobile Ads
Viral Mobile Marketing
Mobile Marketing and Advertising Campaigns
Representative Examples of Mobile Advertising
Online Advertising Methods
MAJOR CATEGORIES
OF ADS
Classified
Display
Interactive
banner
pop-up ad
pop-under ad
e-mail marketing
e-mail advertising
search advertising
Web Advertising
Advantages
Cost
Richness of format
Personalization
Timeliness
Location-based
Linking
Digital branding