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Key Performance Indicators (KPIs) (Creating KPIs (Ensure they align to…
Key Performance Indicators (KPIs)
Refine information of performance
Creating KPIs
Ensure they align to business goals
Make them measurable
Make them easy to understand
Examples
Good: Increase traffic 5% month over month
Bad: Increase traffic each month
(need quantifiable goal)
Tie KPI to marketing objectives
Examples
Want to achieve £40 CPA
Scale KPI to generate £100 sales per month at £40 CPA
Online sales
Examine your conversion rate and CPA
landing page
Set a bounce rate KPI
KPI software programs
www.geckoboard.com
www.cyfe.com