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Automotive - Media (Competitive Rivalry (Many competitors (CarGurus,…
Automotive - Media
Competitive Rivalry
Many competitors
CarGurus, Craigslist, Edmunds, TrueCar
Low switching costs for consumers
Low switching costs for dealers(?)
High cost of leaving market
:warning: Overall rivalry is fierce
Low customer loyalty
Bargaining power of Buyers
Large number of buyers (20k +)
Dubious ROI for media spend
Increasing number of alternatives
High dissatisfaction with Autotrader products
:warning: Increasing bargaining power of buyers
Bargaining power of Suppliers
Few number of suppliers of auto data
Cox Auto is largest vendor in space
Cox Auto has access to large amounts of auto data in-house
:check: Low bargaining power by suppliers
Threat of
New Entrants
High startup costs to acquire data
20k + dealer relationships hard to replicate
:check: New entry not easy
Threat of Substitute
Car ownership attitudes are changing
:warning: High threat of not needing automotive media products