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Big data S.W.O.T. (Opportunities (Business (Provide a statistically richer…

- - - - Sharing data between 3rd parties to provide increase in individual purchase patterns
      - 1:1 marketing programs
      - Loyalty via increase in individualized reward programs
      - spending habits and suggestions based on grouping of individuals
        
        Big super markets: Shopping habits
      - Understanding opportunities: For example, If a retailer detects that expensive jewelry is being purchased with traceable purchase associated with a known customer that does not normally purchase such items, it could be for a special event such as wedding or fraudulent
  - - - Similacra
  - - - How the Turnbull government plans to access encrypted messages
- - - - Privacy concerns such as Snap Chat location of friends](https://www.youtube.com/watch?v=JuvUh-lubiA)
      - Pregnancy, none of your business thanks!
        
        Target knows if someone is pregnant Father finds out daughter is pregnant via big data
        
        Meet the woman who did everything in her power to hide her pregnancy from bid data
      - Businesses know where you have been by using data from gps, wifi polling, cell, etc. In plain sight map shows google knows where you've been
      - Australia meta data
        
        Government knows exactly everything you do online: Meta data retention scheme
        
        The Project meta data report
- - - - Information
      - Storage (The cloud)
      - Google docs
        
        Documents
        
        Spreadsheets
        
        Slides
        
        Calendar
        
        Gmail
        
        Youtube
        
        Movies
        
        Maps
        
        Location aware so I can share where I am with my friends and partner
    - - Customer reviews so you can get a good quality product
    - - Statistics makes games better because developers know what to improve on and add
      - Multiplayer gaming (Community)
        
        Communication between players
        
        Voice recognition = statistics
  - - - If high use of social media, not to employ as not a hard worker
    - - Teams from around the world working together in real time
    - - Customize your website in real time to suit audience
  - - - Optimizing facility performance
      - Reducing energy costs
      - Intcrease information between healthcare professionals
        
        Live updates and alerts in order to respond quickly to get ahead of an issue
        
        Patient profile analytics
        
        Reduction of fraud via fake health claims
        
        Early intervention before medical issues turn into greater problems. eg. Heart attack, cancer, etc.
      - Benefits of big data within health care: Youtube
        
        The Fit Bit and personal sensors
    - - Fit Bit data and the law
      - Fit Bit in court
- - - - Facebook How does Facebook do it?
      - Google Inside Google server Farms
        
        News report regarding power usage