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Strategies for Software-Based Hybrid Business Models (hybrid business…
Strategies for Software-Based
Hybrid Business Models
hybrid business models
strategies to study research design
integrate using open source approach
studies software business model
classification
open source
Tecnicia
custom application development
consulting for universities
open source web-based ERP
both source
closed source
editions
enterprise
community
Analysis and theory development process
Data
Conceptualization
Codes
Combinations
Organizational
Practices
Grouping based on complementarity
Strategies
product community entities
partners
third-party service providers
end-users
segments
business users
partners
developers
users of the community
phases of interplay between
organizations and OSS
interface capturing motivations and intended benefits
involvement where the stakeholders face-off
institutionalization
employ and configure the organizational
practices that aid in hybridization
five management practices
Linking different sections of the community
for product development
Providing freedom to develop
proprietary extensions
Functional differentiation between community
and enterprise editions
Free access to maintenance packs
for community edition
Customized platform to support
open product development
three emergent strategies
development of hybrid business
models for software products
benefits
faster rate of software development
faster rate of product distribution
participation in OSS
interface
three levels of interfacing approach
altruistic
parasitic
symbiotic
involvement
institutionalization
factors affecting inter-organizational
transfer of practices
the institutional profiles
normative
cognitive
regulatory
attributes
the nature of the local software industry
and government policies toward OSS
relational congruence (between
the subsidiary and parent company)
types of relational
congruence assessments
people
tools
factors affecting operationalization
institutional profile
knowledge sharing practices
relational congruence
business model
map of activities linking
value delivery
revenue generation
value creation
revenue generation with
the organizational context
characterization
people
history
interests
models interface with the
people and other resources
configurations of organizational practices.
aspects
allowed its partners to develop
proprietary extensions
demonstrated adherence to the standard
norms of an open source license
single case study research design
commercial software organizations
OSS product
community participation
software usage
evolution
free software
grew from the need to share
software code by Richard Stallman
in OSS vernacular known as the viral effect
problems
could not immediately become a
mainstream software development model
created General Public License that prevents the code and any derived modifications from being made proprietary
copyleft licensing
community-driven
software development
software development
private-collective model
of innovation
reward
revealing of innovation
developers
benefits
research issues
adopting
developing
succeeding
aspects of research questions
hybrid business model
organizational actions
Users of OSS rely on
community members
availability and quality of support
research methodology
data analysis processes
data collection
published news articles
social media platforms
timeline of primary data collection
Business development manager and product
development manager
Chief technical officer (email communication)
Manager (Asia–Pacific), partners’ network
Manager, Openbravo Forge
Business development manager
Product development manager
Chief technology officer
Chief executive officer
methodologies
grounded theory
identification of constructs and their relationships
examines the raw data collected from the field
techniques
participant and non-participant observations
interviews
video conferencing
in person
comparing excerpts
interests
history
actions
people
archival documents
problem
demands a theoretical clean slate
modified grounded theory
avoid enforcing this model on the data
allow the data to confirm the model; if the data
does not fit the model, then the model has to change
understanding guided the data
collection and analyses procedures
practices
linking different sections of the community
separates a certain section of the community from others
linking organizational practices
and hybrid business model
selective revealing
organizational
characteristics
policies
experience
size
right balance between sharing and protection
framework aspects
functional generality
functional differentiation.
external knowledge.
strategic licensing
selection of a software
product license
to sustain the
product community
segmented meshing
focuses on the interface between
the organization and the product community
work toward managing the divergent
interest of the parties involved
changing the nature of OSS communities
contributions from stakeholders outside organizational boundaries.
absorptive capacity
user innovation
external knowledge
open innovation
research limitations
strong bias toward the organizational perspective concerning the product has led to the omission of the perspectives of other stakeholders in the Openbravo environment
does not attempt to develop any particular theory
methodology of a single case study can pose
challenges to the generalization of the study’s findings.
research avenues
examine if any of the reported practices indeed affect the
development and/or usage of OSS products with hybrid business models
contrast the idea of organizational practices against other theoretical
perspectives in strategic management, such as capabilities
examining if some of the reported practices
are best practices in the software product industry