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Marketing Research (21 يوليو 2017- 21أغسطس 2017 (lecture 4 (source of data…
Marketing Research
21 يوليو 2017- 21أغسطس 2017
lecture 2
marketing research process
lecture 3
scientific method and types of research
lecture 1
introduction
marketing research management
lecture 4
source of data
communication approaches
research plan
21 أكتوبر 2017 - 21نوفمبر 2017
lecture 14
sales analysis & forecasting
new product development& test marketing
lecture 15
advertising research
market segmentation & brand positioning
lecture 13
ethical issues in marketing research
lecture 16
export marketing research
revision
21 سبتمبر 2017 - 21أكتوبر 2017
lecture 10
basic terms
sample design
basic terms
lecture 11
data preparation
lecture 9
secondary data & method of collection secondary data
lecture 12
presentation & report writing
21أغسطس2017 - 21سبتمر 2017
lecture 6
primary data
lecture 7
designing the questionnaire
lecture 5
primary data
lecture 8
interviewing
survey methode