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Information Architecture FedEx Brand Review (Knowledge Base (aka Help)…
Information Architecture
FedEx Brand Review
Request Types
New Brand Review Request
Project Type:
Print Material
Billboard
Brochure
Direct Mail
Flyer
In-center retail
Insert
Magazine
Newspaper
Pamphlet
Poster
Other
Naming/URL
Naming
Tagline
URL
Digital
BAG/SAG
Banner Ad
Email
Website
FedEx.com
Other
Interactive PDF
Mobile Apps
Power Point
Screen Saver
Social Media
Video
Copy Only (No visual content)
Sponsorship
Sports Merchandise
Sports Sponsorship Materials
[COMPONENTS]
[GLOBAL]
(aka Things used in every type of request)
2.) TEAM DATA (Project Team Info)
#
3.) FILE DATA (Files for Review)
#
1.) PROJECT DATA (Consultation Info)
#
[UNIQUE]
(aka Things unique in a given request)
1.1) SECONDARY PROJECT DATA
(Consultation Info)
CUSTOM FIELDS:
Previous Consultation?
Have you (previously) consulted with the brand team regarding this projects? [Y/N]
If so whom?
Consult ID [#]
Is Ongoing?
Is this project ongoing -or- Does it have an end date?
Is Ongoing? [Y/N]
Has End Date? [Date]
(Same as Date of MRC Review? - Ask Jaime)
Target Audience:
Size? [#]
Type?
Internal
External
Both
Management Exposure?
Will members of FedEx Management be exposed to this message? [Y/N/Maybe**]
Has Competitor?
Does this competitor have a similar service? [if Yes]
Name of Competitor
Name of Service
Description of Service
Country Centric? [if Yes]
United States
Canada
APAC
EMEA
Global
LAC
[CONTINUE LISTING COUNTRY/REGIONS]
No/Proposed Name? [if Yes]
Name Primary
Additional Names [+1]
Has Cost Center?
Cost center used for billing
Owner (name)
Owners department
Patent Search? [Y/N]
Have you searched the United States Patent Office & Trademark Website?
Is Print?
Is Color? [Y/N]
Size of:
Billboard Advertisement
4 more items...
Magazine
4 more items...
Newspaper
4 more items...
Is Apparel? [Y/N]
Has URL? (If app.) [txt]
Is Sport Print?
Types of Material:
Brochure
Pamphlet
Flyer
Poster
Direct Mail
Online/Email
Is for FedEx.com? [Y/N]
Has Internal/Working Name? (If app.) [txt]
Has Boilerplate Text/Copy?
[Map Types to YES instances]
Lives on?
Will appear on FedEx.com?
Will "X" appear on FedEx.com? [Y/N]
[if Yes] Where? URL: [txt]
TeamSite? [Y/N]
(Hosted via)
[if No] Where will it be hosted? [txt]
Where does "X" link to? [url?]
Is Email (Distribution)?
One time
Ongoing
Has (Needs?) Content Approval Code? [txt]
Is PowerPoint Presentation?
Was pre-approved PPT template used? [Y/N]
Template explanation [txt]
Social placement
(Discuss naming**)
Website URL of Placement [txt]
Are you paying for placement? [Y/N]
Video?
Synopsis of Video [txt]
Distribution Plan / Placement [txt]
Where and how will people see this?
Online Accessibility
Internal
External
New Brand Consultation
3.) FILE DATA
(Files for Review - Module)
File Upload
Attachment Notes
Attachment
2.) TEAM DATA
(Project Team Info - Module)
Additional Permissions
(Submission Access)
[add +1 Recipient?]
Email
Name
[is Agency?]
Additional Contact (Ad. Project Lead) [+1]
#
Agency Name
Primary Contact
(Project Lead)
Email
Phone
P. Extension
P. Number
Name
[is FedEx?]
Additional Contact (Ad. Project Lead) [+1]
#
Primary Contact
(Project Lead)
Email
Phone
P. Ext.
P. Number
Name
1.) PRIMARY PROJECT DATA
(Consultation Info)
Additional Information
(Free Form)
Test Project/Campaign? (y/n)
Launch Date
Channels
(Multi-option)
Retail
Power Applications
Online
Internal
Sales
Social
Trade Shows
Training & Tools
Environmental
Other (w. Notes/Details)
Direct Marketing
Advertising
FedEx Operating Company
Affiliation/Promoted
(Single Option)
FedEx: Collective
FedEx: Corporation
FedEx: Custom Critical
FedEx: Express
FedEx: Freight
FedEx: Ground
FedEx: Home Delivery
FedEx: Innovation
FedEx: Office
FedEx: Services
FedEx: SmartPost
FedEx: SupplyChain
FedEx: TechConnect
FedEx: Trade Networks
FedEx: Other
Referencing Campaign/Materials
Target Audience
Purpose of Project (aka Core Idea (Target audience message))
Project Objective/Purpose
Consultation Name
Knowledge Base
(aka Help)
[WHO]
Who is this for?
FedEx Personnel
Employees (FedEx Team Members)
Agencies (Agency Partners)
Non-FedEx Personnel
3rd Parties
[WHAT]
Types of services does GBM offer?
Requests
Consultations
Brand Reviews
[WHEN]
When should I seek out consultation?
Before (Pre-Review)
After (Pre-Review/Post Creation)
[WHERE]
Where do I begin?
Where can check the status of my request?
Where do I go to look a previous request?
via our Website
FedEx Extranet (Brand Review Site) [FBI]
FedEx Intranet (Brand Management Center) [INTERNALLY]
via Direct Correspondence
Email
Phone** (Time sensitive inquires)
[HOW]
How do I get started?
How long will this take?
How can I expedite my request?
How can I modify or update my request?
Online Request Form
48 Hour Turn-Around (Business hours)
Direct inquiry**
Email**
Phone**
[WHY]
Should I use GBM's services?
Why do I need official approval?
Guidance
How to better plan your project
What you may need for approval (before starting)
On best practices
Clarification
On best practices
Brand guidelines
Next steps
Official Status/Approval
Brand Approval Code
Legal compliance
Commitment to excellence
Ensuring the best possible brand experience for our customers
Ensuring superior representation our our products and services
Guarantee of quality through top tier consultation
Review States
[Logical View]
(See Status Workflow for more)
Record State:
2.) Review
2.1 Pending
2.2 Under Review
3.) Post Review
3.2 Approved
3.21 Approved
3.22 Approved w. Notes
3.22 Approved w. Changes
3.1 Rejected
3.11 Revisions Required
1.) Pre-Review
Record Status:
B.) Inactive (Closed Submission)
Abandoned
Cancelled
A.) Active (Open Submission)
Submitter Actions:
1.) Initiate a Request
A.) New Request
Pending
Finalized
B.)
2.) Submit a Request
Roles
User
Internal
Employee
Vendor
External
???**
Reviewer
Internal ???
External
Copy (Hanley Wood)
Materials
Both
Global Admins