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Build a homepage that people don't want to leave (evoke emotion: hit…
Build a homepage that people don't want to leave
eye catching graphics
Think about using video
use that bike website as an example
Possibly reach out to them for collaboration on what they were trying to do with their website?
Graphics should capture the imagination of your audience
evoke emotion: hit the pain points of your buyer
Are you building something that makes you feel good? Or makes your buyer feel good?
People want to be a part of something cool.
evoke emotion with both your words and your images
You are creating an experience
Don't jump into things like "News" right away. What are you doing for them?
If its a web design company, ah hem, people are going to want to see your work.
It's like dating. You're not there yet in the relationship.
Navigation that is nuanced
Lead magnets
The most important thing is building a list. You want that captive audience
Subscribe forms in the footer.
Is there a downloadable process I can create here?
Now that we've outlined it... here's how we go about it.