Build a homepage that people don't want to leave
eye catching graphics
evoke emotion: hit the pain points of your buyer
Think about using video
Graphics should capture the imagination of your audience
Don't jump into things like "News" right away. What are you doing for them?
Navigation that is nuanced
Are you building something that makes you feel good? Or makes your buyer feel good?
People want to be a part of something cool.
If its a web design company, ah hem, people are going to want to see your work.
It's like dating. You're not there yet in the relationship.
evoke emotion with both your words and your images
Lead magnets
The most important thing is building a list. You want that captive audience
Subscribe forms in the footer.
Is there a downloadable process I can create here?
Now that we've outlined it... here's how we go about it.
click to edit
You are creating an experience
use that bike website as an example
Possibly reach out to them for collaboration on what they were trying to do with their website?