Please enable JavaScript.
Coggle requires JavaScript to display documents.
BUSINESS BUYING DECISION-MAKING PROCESS (Categories of business buyers…
BUSINESS BUYING DECISION-MAKING PROCESS
Who is business buyer?
All organization that buy goods for further production of other goods, reselling, renting or supplying to others
Categories of business buyers
Resellers
wholesalers and retailers
Government
Federal, state and local bodies, and foreign
Producers
Transporters, construction builder, etc
Institutions
School, universities, hospitals, etc
Business buying decision-making process
Supplier recognition
Order placement and performance review
Need recognition and specifications
Factors affecting business buyer behavior
Organizational factors
Policies, procedures, structure and purchasing system
Environmental factors
Political, technology, competitive, etc
Interpersonal factors
Authority, status, power, etc