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Digital Marketing (GA Channels (Conversion Roll (Attribution (Last…
Digital Marketing
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Measurement Plan
e.g. E-Sales, Create Traffic, Get Blog Users
e.g. Average Ticket, Blog Subscriptions, Frequency
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e.g. Channels, New vs Recurrent, Location
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Measurement Model
Behavior
e.g. All Pages, Drilldown, Landing Pages, Exit Pages
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Acquisition
e.g. Organic, Referral, Direct, Social, Paid Search, Display, Email
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