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RELAUNCHING LAUNCHES (Execution (Last mile Communication, Visi execution,…
RELAUNCHING LAUNCHES
Execution
Last mile Communication
Visi execution
Retailer education
Trade story with clear JTBD
WAVE II
Objective:
Merit in having a 2nd wave of CD push in n+1 quarter of "successful" launches
Expectation
: VWD / ECO build up tapers at a much higher point and hence gives the launch a better chance of over-delivering the business case
Tailor-made approach
Core relaunches
Pack extensions
Brand extensions
Masterbrand launches
PLANNING
Stock planning
Mental Reach
PoS design
Sampling Plans / H2H etc
ATL - Media Inputs
Branch Engagement
Feedback on all MDG inputs
.
Outlet selection
BB inputs
Selling story
In-store POS
Selling aids
Outlet Selection
