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Search Engine Optimization (2. "Where" does our website show…
Search Engine Optimization
2. "Where" does our website show up(traditional strategies)
strategies for businesses with physical locations
long tail keywords
seo keyword tools
link building campaigns
remove bad links
ad campaigns
white hat vs black hat seo
3. "How" search results look
Social Meta data
FaceBook OpenGraph
Twitter Cards
Pinterest
Structured Data
information that crawlers are already looking for
consistent structure across many web properties
enhanced features in our app
Mobile
Optimizations
fullscreen
manifest.json
home screen icons
viewport
AMP - accelerated mobile pages
A. Project from google to make really fast mobile pages
B. Its a stripped down form of HTML
D. How?
i. only certain HTML tags are allowed
ii. streamlined version of CSS
iii. JS - not allowed at all
iv. You can only use the JS provided by amp, also called 'amp runtime'
v. All of this is designed to be heavily cached
C. Why is AMP fast?
i. because there is no third party JS
ii. AMP JS is executed asynchronously
iii. all resources are sized in advance
iv. rendered blocking is not allowed
E.
Validator
1.how search works
1A. search index creation
spiders/crawlers
software used to crawl the web
they get information from which search indexes are created
1B. search algorithms
page rank
How SEO applies to SPAs