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4P: Product (product life-cycle (Induction (product launched into market,…
4P: Product
product life-cycle
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Extension
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small changes in color, design and packaging
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Packaging
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promote product, distinguish it from others + attract more customers (vibrant)
inform customers of it's content, ingredient, weight, size - mandatory
Branding
a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
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To suceed branding
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You do this by integrating your brand strategies through your company at every point of public contact.
intro:
can be goods or services
producer services - factory insurance, advertising agency
consumer services - taxi, schools, car repair
producer goods: used by producers or manufactures to produce further goods and services e.g. bottling plant, machinery
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