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composition of the market environment (analysis of management environment,…
composition of the market environment
the importance
yad yad yad yad, interconnected global village yad yad ff
management theory
process approach
based on the four main functions of management
organizing
leading
planning
controlling
contingency approach
the application of management principals is based on the specific situation
systems approach
closed
it doesn't interacts with other environments
open
interacts with other environments
the environment
market
macro
micro
analysis of management environment
phase two
evaluate and select a technique
criteria
simplicity
sensitivity to nuances
comprehensiveness
timeliness
explicitness
cost-effectiveness
phase three
develop an environmental profile
phase one
identify key variables
phase four
monitor variables