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SWATCH (GLOBALIZATION (To make sure that the watches distributed worldwide…
SWATCH
GLOBALIZATION
To make sure that the watches distributed worldwide,each watch :
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INNOVATION
Using innovative engineering,Swatch revolutionize how the wristwatch was made
Regular watch use at least 250 parts,but from the innovative design,standardisation of parts, the Swatch watch just only use 51 parts
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STRATEGY
Swatch also often offer limited edition watch with attractive design just for the members of Swatch.This can increase the numbers of Swatch regular customer
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Swatch Group always give priority to the conservation of the natural enviroment #
They use raw materials, energy resources and water in moderation to avoid the unnecessary waste product #
Must have style and have artistical value #
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Swatch has produced numerous artistic design #
The Swatch tech infused with artistic design had attract many customers especially teenagers #
Flik Flak design also been created to attract children customer #
All of Swatch products are simple and cheap but classy #
Swatch had change their concept from selling simple handmade analog watches to producing sophisticated design handmade digital watch #
The design of watches often change to attract customers #
Swatch group has a special emotional culture. #
The product sells by Swatch Group has many values such as beauty and sensuality #
Despite that,all the watches are also high-tech #